US EditionAI Book Review: First-Party Data Activation - Christopher S. Penn - Marketing AI Keynote Speaker
Summary by Christopher S. Penn - Marketing Data Science Keynote Speaker
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AI Book Review: First-Party Data Activation - Christopher S. Penn - Marketing AI Keynote Speaker
Disclosure: I use Generative AI (currently Google Gemini) to write these reviews. Known biases: My review prompt (which is several pages long) focuses on new knowledge. One of the most important reasons I’d read a book is to learn new things, to see how a book and its information advance knowledge in a field, help move the field ahead. The review that Gemini creates encodes this bias by design. With these cautions, here’s the review of “First-Pa…
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