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Online Reviews, From Proof of Purchase to Grip on Judgments in Exchange for Advantages: the Antitrust Guidelines

Summary by Il Sole 24 Ore
A link to leave the judgment sent only after delivery, a Qr code on the restaurant table, a receipt attached as proof. These are some of the tools with which hotels,...

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Lean Left

How many times, scrolling through the web page of a restaurant or hotel, you come across an immaculate five-star scroll, without the shadow of a criticism for a disservice or too salty account? From today, this patina of artificial perfection ends under the lens of the Antitrust. The Garante della Competitore e del [...] L'articolo Stop alle recensioni manipulated and "on invitation": the new rules of the Antitrust for hotels and restaurants. Bu…

·Rome, Italy
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Lean Right

A link to leave the judgment sent only after delivery, a Qr code on the restaurant table, a receipt attached as proof. These are some of the tools with which hotels,...

·Milan, Italy
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The Antitrust publishes the new guidelines on online reviews: companies and platforms must take measures to verify the authenticity, explain how they are collected and moderated and make recognizable those encouraged. For hotels, restaurants and tourist activities the review must also refer to a real experience and respect the 30-day limit provided by the law. Here's what changes for activities and users.

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The Italian Antitrust has published guidelines on online reviews: what changes for restaurants, hotels and platforms.L'articolo Online reviews: new Antitrust guidelines to fight fakes for payment or inventive seems to be the first on Smartworld.

(The following text is taken in full from the press note sent to the Agency Opinion) //// // The Competition and Market Authority has published the Guidelines for Online Reviews. The objective, as indicated by Law No 34 of 11 March 2026 (the annual law on small and medium-sized enterprises) is to combat illegal online reviews related to [...]

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Agenzia giornalistica Opinione broke the news on Monday, October 19, 2026.
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