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After a successful season in Europe, Kissabel transitions to Southern Hemisphere supply
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Kissabel® apples are thriving, enjoying continued success in Europe while a new growing season begins in the Southern Hemisphere
Following an excellent European campaign, Kissabel® is ready to return to the Southern Hemisphere, supported by progress in volume growth and numerous brand awareness initiatives. This marks a new chapter in the global development of the innovative range of coloured-flesh apples—spanning pink to deep red—as it continues to win over consumers looking for unique flavours and a ‘surprise’ factor. “The European campaign delivered excellent results i…
The new season of Kissabel® is already underway in key countries such as Australia, Argentina, Chile, South Africa and New Zealand, where the program continues in various stages of commercial development.
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