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AFL restructures media unit

Summary by Mediaweek
The AFL has undertaken a significant shake-up of its media department, moving away from in-house production as it closes its Docklands studio and introduces a new outsourced content model. The shift follows a staff email sent this week by Bec Haagsma, AFL Executive General Manager of Customer and Commercial, outlining the formation of a new AFL Digital Network that will oversee league content and “grow fandom across our owned channels”. The leag…
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Mediaweek broke the news in on Thursday, November 27, 2025.
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