US EditionAdverts for online shopping platform Temu banned for sexualising a child and objectifying women
- Chinese shopping app Temu has had five ads banned by the ASA for being sexually graphic and for sexualising a child and objectifying women. One of the ads featured a young girl in a bikini, which the authority deemed as "irresponsible" and sexualising.
- The items advertised included cycling underwear and a jockstrap, which were seen as sexual, rather than utilitarian, by the ASA. The images also presented women in revealing clothing as stereotypical sexual objects.
- Temu has been told by the ASA to ensure future ads are prepared responsibly, without causing offense, and to avoid sexualizing products or individuals. The chess and news websites have pledged not to advertise Temu products again.
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Adverts for online shopping platform Temu banned for sexualising a child and objectifying women
One ad was criticised for the adult pose of a child modelling a bikini, while others were banned for presenting household items in a sexual way. The ads for the Chinese shopping app appeared on an online newspaper site, a chess website and a puzzle app.
·United Kingdom
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