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Advertisers Achieve New Levels of Transparency and Scale with CTV
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Advertisers Achieve New Levels of Transparency and Scale with CTV
Show-level visibility and granular contextual targeting enabled by Gracenote gives brands more confidence in CTV buys Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel through new business intelligence, market data and real-world campaign findings captured in a new contextual advertising report. Available now, the resource delivers actionable insights enabling brands to overc…
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