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Adtech trends for 2025: What publishers need to know

Summary by Press Gazette
As the advertising technology landscape continues to evolve, 2025 promises to be a pivotal year for programmatic advertising. With Google’s recent announcement about third-party cookies, the ongoing push for enhanced user experience, and AI being stronger than ever, new opportunities continue to emerge. Here industry experts Magali Quentel-Reme (CEO of Opti Digital), Mohsin Pervez (senior director, platform solutions and operations EMEA at PubMa…
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