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AdSpot: Malaysia Airlines, Old Spice, Christian Dior & more
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AdSpot: Malaysia Airlines, Old Spice, Christian Dior & more
This week’s global advertising landscape reflects a strong shift towards storytelling rooted in emotion, nostalgia, and cultural relevance. With Lunar New Year campaigns dominating markets across Asia, brands leaned heavily into themes of homecoming, family bonds, and identity, moving beyond festive clichés to explore deeper and often more complex human truths. At the same time, humour and music-driven narratives continued to play a critical rol…
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