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Ads for Four Brands Banned over ‘Misleading’ Carbon Neutral Delivery Claims

The watchdog said the ads obscured that the delivery claims depended on offsetting credits, and it warned retailers to explain how greener claims are achieved.

Summary by The Independent
Ads for Grind Coffee, SportShoes.com, ProCook and Who Gives a Crap all said their deliveries were either ‘carbon neutral’ or ‘carbon positive’.

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Grind, ProCook and two other brands caught out over 'green' delivery claims

Grind Coffee, ProCook, SportsShoes.com and Who Gives a Crap have had adverts banned after a watchdog ruled their carbon neutral and carbon positive delivery claims were misleading.

·London, United Kingdom
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Ads for four brands banned over ‘misleading’ carbon neutral delivery claims

Ads for Grind Coffee, SportShoes.com, ProCook and Who Gives a Crap all said their deliveries were either ‘carbon neutral’ or ‘carbon positive’.

·London, United Kingdom
Read Full Article
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Bias Distribution

  • 75% of the sources lean Left
75% Left

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The Independent broke the news in London, United Kingdom on Wednesday, November 11, 2026.
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