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AI-Assisted Shopping to Rise 130% During Holidays, Adobe Says

Adobe said 77% of AI shoppers feel more confident buying online as chatbots help research products and compare deals.

What people buy online this holiday shopping season will be increasingly influenced by chatbots such as OpenAI’s ChatGPT, according to Adobe Inc.

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What people buy online this holiday season will be increasingly influenced by chatbots such as ChatGPT from OpenAI. This is evident from research by Adobe in the United States, reported by Bloomberg. The researchers speak of a 130 percent increase compared to a year ago. According to Adobe, consumers who use AI as a tool to gather information are more likely to make a purchase and spend more per transaction than shoppers who shop through traditi…

·Amsterdam, Netherlands (Kingdom of the)
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Reformatorisch DagbladReformatorisch Dagblad
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Right

This Christmas, people are primarily relying on chatbots like ChatGPT for advice when searching for gifts online. This is evident from research by Adobe Analytics into consumer purchasing behavior in the United States.

·Apeldoorn, Netherlands (Kingdom of the)
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The spokesman-Review broke the news in Spokane, United States on Monday, September 28, 2026.
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