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Leading Hotel Technology Providers Bring Independent Hotel Advertising to ChatGPT as New Channel Launches Across Europe

Net Affinity says ChatGPT now drives 97% of AI-referred hotel traffic as early advertisers test a new channel alongside search and social campaigns.

Summary by NewsLetter UK
Leading hotel technology and digital marketing providers Net Affinity and Smarthotel have begun activating advertising for independent hotels within ChatGPT, as the emerging advertising channel launches across the UK, Ireland and Europe.

6 Articles

OpenAI brings advertising from ChatGPT and Romania, with the expansion of the program in 31 European countries. It is the most extensive launch of the system so far

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exchangewire.com broke the news on Thursday, September 10, 2026.
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