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Ad-Research Firm MarketCast Hires Nielsen Alum Lana Busignani as CEO, Replacing Amy Fenton

Summary by Variety
MarketCast has recruited Lana Busignani, a veteran advertising and media research exec, as CEO. In addition, the company named Paul Shortley as chief revenue officer and Kerel Cooper as chief marketing officer. At MarketCast, Busignani takes over the chief executive role from Amy Fenton, who was appointed CEO in July and has transitioned to a senior advisory role to its board and executive team. The company, which claims the have one of the la…

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VarietyVariety
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Ad-Research Firm MarketCast Hires Nielsen Alum Lana Busignani as CEO, Replacing Amy Fenton

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec, as CEO. In addition, the company named Paul Shortley as chief revenue officer and Kerel Cooper as chief marketing officer. At MarketCast, Busignani takes over the chief executive role from Amy Fenton, who was appointed CEO in July and has transitioned to a senior advisory role to its board and executive team. The company, which claims the have one of the la…

·Los Angeles, United States
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Variety broke the news in Los Angeles, United States on Thursday, December 11, 2025.
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