Call of Duty: Activision Marketing Chief Admits Black Ops 7 Missed The Mark And Failed To Meet Community Expectations

Activision Executive Admits Call of Duty Fans Wanted Something Fresh After Consecutive Black Ops and Modern Warfare Sequels

Activision is acknowledging that its recent Call of Duty releases failed to deliver the fresh experience some fans wanted. In an interview with The Game Business, chief marketing officer Tyler Bahl explained how feedback from players is influencing Call of Duty: Modern Warfare 4 and the franchise’s future direction. After releasing Modern Warfare 2 in 2022 and Modern Warfare 3 in 2023, Activision followed with Black Ops 6 in 2024 and Black Ops 7…

Call of Duty: Activision Marketing Chief Admits Black Ops 7 Missed The Mark And Failed To Meet Community Expectations

Activision marketing leadership has candidly admitted that Call of Duty: Black Ops 7 missed the mark with players, acknowledging that the title's tonal shifts failed to resonate with the franchise's core community.

Activision marketing chief admits Black Ops 7 missed the mark: "It was not something that our community was looking for"

In a new interview, the marketing chief at Activision has admitted that Black Ops 7 "missed the mark" and talks about how they go forward into Modern Warfare 4.