Activision's Head Marketer Says Modern Warfare 4 Faces A 'Call Of Duty Tax'
5 Articles
5 Articles
'Call of Duty Tax' Blamed for Softer CoD Reception by Marketing Lead
Purchasing intent for MW4 down on last year's game.6. 8. 4. 8. 7.No, those aren’t the numbers, Mason – they’re the scores of our last five Call of Duty reviews. (Excluding this year’s Black Ops ports, which absolutely exploded on the PS5.)Read the full article on pushsquare.com
During an interview, Activision's marketing manager, Tyler Bahl, said that the Call of Duty series pays duty when it comes to coverage and reviews because of the name it bears.
Tyler Bahl, the Marketing Director of Activision, believes that the press treats the Call of Duty series unfairly. In a new interview, he explained that the success of the game became seen as something so normal that the effort of those who do it ends up being forgotten, calling this phenomenon the "call of duty tax". Read more
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