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Accenture Links Senior Promotions to AI Usage Amid the Automation Race

  • This month, Dublin-headquartered Accenture told associate directors and senior managers that promotion to leadership would require regular adoption of its AI tools and began collecting weekly log-ins for some senior employees, saying use will influence this summer's leadership-level promotion decisions.
  • After buying Faculty last month, Accenture accelerated efforts to embed AI across client work, saying `Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work`.
  • Accenture employs 780,000 employees globally and says more than 550,000 have been trained in generative AI, with Anthropic training 30,000 and Palantir training over 2,000 staff.
  • Some senior employees have threatened to quit and called the initiative `chivvying`, with critics describing the tools as `broken slop generators` and one vowing to `quit immediately`.
  • Accenture is racing to finish the Reinvention Services reorganisation announced last June as the firm faces a sector-wide slowdown, with its share price down 42% over the past year and market value about $137 billion.
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hoffeldt.net broke the news in on Thursday, February 19, 2026.
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