A confidential investment pitch seen by BikeBiz has revealed the reality behind Accell Group’s “Ride to Win” strategy, detailing the need for investment, a manufacturing shift to Hungary, and a plan to cut office-based headcount by 40%. BikeBiz can reveal that internal documents, titled “Project Horizon”, show that the Accell Group, owner of brands like Raleigh, Lapierre and Ghost are facing significant financial pressures. Whilst recent public…
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