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ACC schools eye scheduling, TV viewership as way to bump up the bottom line in new revenue model
The ACC distributes 60% of TV revenue based on a five-year viewership formula, with football accounting for 75% of payouts, aiming to boost income through scheduling strategies.
- This year, the ACC adopted a new method for distributing television revenue, allocating 60% according to a viewership metric that averages audience numbers over the past five years for its member institutions.
- This change follows a legal settlement in March resolving lawsuits between the league and schools Florida State and Clemson, shifting from decades of equal revenue sharing.
- The model heavily weighs football and men's basketball viewership, which represent 75% and 25% of the payout respectively, incentivizing teams to schedule high-profile games for greater media interest.
- Earlier this month, ESPN and ABC reported record-high viewership for Week 1, highlighted by ACC matchups such as Florida State’s victory over Alabama, which attracted 10.7 million viewers and demonstrated the early effectiveness of the new model.
- This shift could increase payouts by $15 million or more for top schools and encourages strategic scheduling, suggesting the ACC aims to boost media value and financial returns amid a competitive business environment.
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Total News Sources18
Leaning Left7Leaning Right0Center10Last UpdatedBias Distribution59% Center
Bias Distribution
- 59% of the sources are Center
59% Center
L 41%
C 59%
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