ACAM reports low AI maturity among Australian marketers

ACAM reports low AI maturity among Australian marketers

The Australian Centre for AI in Marketing (ACAM) released a report indicating that 83% of Australian marketers are at early stages of AI maturity. Despite increased AI adoption, many organizations lack clear roadmaps and face operational concerns. The announcement: The Australian Centre for AI in Marketing (ACAM) has today released the largest benchmark of Australian CMOs on AI adoption, implementation and maturity in marketing, at a breakfast a…

Only 45% of marketers gain quality from AI, WARC and TikTok find

Survey of 400 marketers in four markets shows 88% producing more content while quality stalls. Which inputs brands feed generative tools now decides advantage. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

AI slop just became marketers' biggest fear, new benchmark finds

Douglas Nicol of ACAM explains why AI activity alone isn’t translating into commercial results for most Australian marketing teams.

Australian marketers lag on AI maturity, study finds

Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.

Australian universities boost AI spend despite gaps

Most institutions still lack the systems and skills to use it effectively, even as AI budgets rise to cut costs and improve student outcomes.

Why Marketing's AI Progress Is Stalling at Scale - New Research from Screendragon

New research from Screendragon has identified the operational barriers preventing large enterprises and agencies from turning widespread AI adoption into sustained marketing value. The State of AI in Content and Creative Operations 2026 draws on responses from 500 marketing, creative, content and operations leaders across the United States and United Kingdom. Updating Screendragon’s 2023 benchmark, the report provides an in-depth, real-time snap…