Absolut Chooses Travel Retail Channel For Keith Haring Launch | The New York Ledger

Absolut Chooses Travel Retail Channel For Keith Haring Launch | The New York Ledger

Following the success of the Absolut Warhol launch in 2015– stated to be the most significant artist edition yet from the brand name– Pernod Ricard’s Absolut Vodka has, today, released Absolut Haring, honoring another pop-artist icon from the very same 1980’s age: Keith Haring. And this time the beverages international is presenting the item solely into the travel channel ahead of worldwide domestic markets. Haring’s objective was to take art of…

On Location: Absolut Vodka pre-launches Keith Haring Artist-Edition in travel retail

The Moodie Davitt Report was on location for the expression’s debut at London bar Tāyer + Elementary, where Absolut executives discussed the thinking behind the artist edition and supporting travel retail campaign.

Absolut Vodka celebrates work of iconic pop artist Keith Haring with limited edition

Absolut Vodka celebrates the legacy of Keith Haring, one of the world’s most influential pop artists The post Absolut Vodka celebrates work of iconic pop artist Keith Haring with limited edition appeared first on DFNI.

Absolut’s Deb Dasgupta on Reviving Keith Haring’s Legacy for Today’s Cultural Conversation

How Absolut revisits its 1986 collaboration with the late Keith Haring, bringing his bold, iconic style to a new generation while continuing the brand’s mission to champion creativity and connection. Deb Dasgupta, Absolut’s Vice President of Global Marketing, has helped guide one of the world’s most recognisable spirits through the shifting currents of art, culture and commerce. With a passion for storytelling and a belief in creative partnershi…