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Absoft completes brand integration and officially becomes Applexus Limited
The rebrand completes the 2024 acquisition and keeps clients working with the same consultants, Applexus said.
Applexus, a global SAP Gold Partner, officially renamed its UK subsidiary Absoft Limited to Applexus Limited, completing the brand integration following the 2024 acquisition.
Since coming together in May 2024, Applexus and Absoft have fully integrated their leadership, delivery, and go-to-market functions, uniting complementary consulting businesses across the UK and Europe.
"We brought Absoft and Applexus together in 2024 to build a differentiated SAP partner," said Sam Mathew, CEO of Applexus, noting the change signals their unified brand.
Keith Davidson, VP and head of UK operations, Applexus Limited, stated the name change "simply makes official what has been true in practice," ensuring client continuity.
The unified firm delivers transformations across SAP, business AI, and data analytics, combining Absoft's 30+ years of UK expertise with Applexus's global delivery network.