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Absoft completes brand integration and officially becomes Applexus Limited
The rebrand completes the 2024 acquisition and keeps clients working with the same consultants, Applexus said.
- Applexus, a global SAP Gold Partner, officially renamed its UK subsidiary Absoft Limited to Applexus Limited, completing the brand integration following the 2024 acquisition.
- Since coming together in May 2024, Applexus and Absoft have fully integrated their leadership, delivery, and go-to-market functions, uniting complementary consulting businesses across the UK and Europe.
- "We brought Absoft and Applexus together in 2024 to build a differentiated SAP partner," said Sam Mathew, CEO of Applexus, noting the change signals their unified brand.
- Keith Davidson, VP and head of UK operations, Applexus Limited, stated the name change "simply makes official what has been true in practice," ensuring client continuity.
- The unified firm delivers transformations across SAP, business AI, and data analytics, combining Absoft's 30+ years of UK expertise with Applexus's global delivery network.
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