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Absoft completes brand integration and officially becomes Applexus Limited
The rebrand completes the 2024 acquisition and keeps clients working with the same consultants, Applexus said.
- Applexus, a global SAP Gold Partner, officially renamed its UK subsidiary, Absoft Limited, to Applexus Limited, completing the brand integration following the 2024 acquisition.
- Since coming together in May 2024, Applexus and Absoft have fully integrated their leadership, delivery, and go-to-market functions, uniting complementary consulting businesses under a single identity for the UK and Europe.
- "We brought Absoft and Applexus together in 2024 to build a differentiated SAP partner," said Sam Mathew, CEO of Applexus, noting the change signals their unified brand to the market.
- Keith Davidson, VP and head of UK operations, Applexus Limited, stated, "This name change simply makes official what has been true in practice," ensuring clients work with the same trusted team.
- The combined entity leverages Absoft's 30+ years of UK SAP expertise alongside Applexus's global delivery network, positioning it to deliver transformations across SAP, business AI, and data analytics.
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