A ‘Smart Bottle’ for the Money of Two… Changed Whiskey Consumption

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As the domestic whisky market, which experienced rapid growth following the COVID-19 pandemic, enters a correction phase, liquor companies are expanding their domestic supply and marketing efforts, focusing on premium products. This is because while overall import volumes are decreasing, driven primarily by mid-to-low-priced items, demand for whiskies that prioritize aging duration and rarity remains relatively robust. Accordingly, companies are…