A roadmap for brand and culture performance

A roadmap for brand and culture performance

A high functioning brand that drives growth is more than a memorable logo and effective ad campaigns—it’s also about the internal culture that fuels it. At credit unions, brand and culture are tightly linked, and a disconnect between them is a drag on employee engagement and ultimately the public’s perception. But when brand and culture are aligned, together they can accelerate performance. Short-term wins Bridging a gap between culture and br…

Company Culture Benefits from Rebranding - Believe in Banking

The Story: More than 8 out of 10 bank and credit union leaders report that their rebrand positively impacted their organization’s culture – reaffirming core values inside their institution and deepening brand pride among employees. This company culture measure was the second highest area of benefit, just behind “overall brand value” in Adrenaline’s survey measuring the return on investment from rebranding. Rebranding can bring some surprising op…