A New Integration Comes For Marketron and vCreative | Radio & Television Business Report

Marketron and vCreative Announce an Integration

Marketron and vCreative have established an integration between Marketron Traffic and vCreative’s vPPO platform that they say will save broadcasters time and reduce the chance for errors.  The companies described the arrangement as a “strategic integration” to connect two components of broadcast traffic and revenue. “The bidirectional workflow between vCreative and Marketron Traffic enables seamless data sharing between the platforms for spot en…

Marketron & vCreative Introduce Software Integration

Marketron and vCreative have announced a software integration between Marketron Traffic and vCreative’s vPPO platform. The companies say, “This strategic integration connects two critical components of broadcast traffic and revenue, delivering many efficiency gains for users. The bidirectional workflow between vCreative and Marketron Traffic enables seamless data sharing between the platforms for spot entry and cart assignment, automating previo…

A New Integration Comes For Marketron and vCreative | Radio & Television Business Report

Marketron, a broadcast industry revenue operations and digital advertising technology firm, has reached a product integration agreement with media workflow software firm vCreative. This intertwines the Marketron Traffic product and vCreative’s vPPO platform in new ways. Specifically, the products will see the connection of two critical components of broadcast traffic and revenue. “The bidirectional workflow between vCreative and Marketron Traffi…