Can You Trademark Yourself? Inside Matthew McConaughey’s Novel Legal Strategy to Fight AI Theft

Can You Trademark Yourself? Inside Matthew McConaughey’s Novel Legal Strategy to Fight AI Theft

As AI makes astonishing advances, celebs like Matthew McConaughey and Taylor Swift are getting trademarks on their image and likeness. Will the legal strategy help protect them?

A look at Matthew McConaughey's novel legal strategy to fight unauthorized AI use of his image, which involves trademarking video and audio clips of him (Todd Spangler/Variety)

Todd Spangler / Variety: A look at Matthew McConaughey's novel legal strategy to fight unauthorized AI use of his image, which involves trademarking video and audio clips of him  —  The actor has secured trademarks covering his persona, hoping to deter unauthorized AI use.  Will it make a difference?