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A Long-Established Public Bathhouse in Asakusa Has Been Taken over by an Unusual Duo: a 26-Year-Old Entrepreneur and a Former SoftBank Employee. They Believe that "Creating Work with Your Body" Is Especially Important in the Age of AI.

The 78-year-old public bathhouse has been taken over by "yue," a promising startup company founded just three years ago. Armed with architectural knowledge and a love for hot springs, these two entrepreneurs are striving to connect the historic public bathhouse culture to the future.
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The 78-year-old public bathhouse has been taken over by "yue," a promising startup company founded just three years ago. Armed with architectural knowledge and a love for hot springs, these two entrepreneurs are striving to connect the historic public bathhouse culture to the future.

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businessinsider.jp broke the news on Wednesday, November 4, 2026.
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