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A Long-Established Calligraphy Brush Company Expands Its Business Into Makeup Brushes; the 4th Generation Female President Hires Inexperienced Individuals at Age 56 and Also Tries Crowdfunding - WWDJAPAN - Latest Fashion & Beauty News
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The domestic market for makeup tools such as sponges, puffs, and brushes has expanded by 16% in the last three years (2023-2026, according to Intage), and further growth is expected. Among these, makeup brushes are used for a wide range of purposes, from base makeup to detailed eye makeup, and hold a large share of the global market. A major production center supporting domestic production is Kumano-cho, Aki-gun, Hiroshima Prefecture. Approximat…
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