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A Lesson in Kindness, Inclusion and How Kids Eat Differently
The campaign uses a song and resources with Elmo to help schools and families normalize tube feeding and reduce isolation, Compleat said.
Compleat, a leader in tube feeding formulas, launched What Is Better Than How, featuring Sesame Street's Elmo to promote awareness and representation for children and families who experience tube feeding every day.
Limited awareness can leave children who are tube fed and their families feeling isolated or unseen, according to Gerard Minor. Understanding differences early encourages curiosity, kindness, and inclusion.
The campaign includes an original song celebrating the many ways people eat, reinforcing the simple message that what matters is not how you eat, but that you are nourished, loved, and included.
Parents and Teachers can use everyday questions as opportunities to help children understand differences. Minor said this approach can make tube feeding part of everyday conversation rather than something that separates children.
Families and educators can visit Compleat.com/WhatIsBetterThanHow to hear the song, create personalized versions, and learn more about fostering awareness and representation for those who rely on tube feeding.