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A Latino grocery store in Delaware turns its produce aisle into a music stage
Monthly Mercadito sessions have drawn up-and-coming acts and tens of thousands of online viewers to the family-owned store.
Fiesta Fresh Market in New Castle, Delaware, hosts monthly Mercadito sessions where up-and-coming bands perform inside the family-owned grocery store, rapidly engaging an international following with tens of thousands tuning in online.
Owner Jose Luis Aguilar Garcia, drawing on his background in music production and grocery retail, launched the series in 2024, inspired by the intimate format of NPR's Tiny Desk Concerts.
Lead singer Kavvi Gonzalez noted the "surprising romance of the mundane" as the bilingual band Luna Luna performed amidst fluorescent grocery-store lighting and 79-cent bananas.
Bands recognized by Rolling Stone and Billboard now travel from far away to perform at the venue, amplifying the store's reach beyond its small Delaware location.
Garcia hopes the series showcases joy and creativity within Latino communities, aiming to present a different perspective beyond typical news coverage that focuses on immigration crackdowns.