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A Latino grocery store in Delaware turns its produce aisle into a music stage
Monthly Mercadito sessions have drawn up-and-coming acts and tens of thousands of online viewers to the family-owned store.
- Fiesta Fresh Market in New Castle, Delaware, hosts monthly Mercadito sessions where up-and-coming bands perform inside the family-owned grocery store, rapidly engaging an international following with tens of thousands tuning in online.
- Owner Jose Luis Aguilar Garcia, drawing on his background in music production and grocery retail, launched the series in 2024, inspired by the intimate format of NPR's Tiny Desk Concerts.
- Lead singer Kavvi Gonzalez noted the "surprising romance of the mundane" as the bilingual band Luna Luna performed amidst fluorescent grocery-store lighting and 79-cent bananas.
- Bands recognized by Rolling Stone and Billboard now travel from far away to perform at the venue, amplifying the store's reach beyond its small Delaware location.
- Garcia hopes the series showcases joy and creativity within Latino communities, aiming to present a different perspective beyond typical news coverage that focuses on immigration crackdowns.
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11 Articles
11 Articles
Associated Press News+10 Reposted by 10 other sources
A Latino grocery store in Delaware turns its produce aisle into a music stage
A family-owned Latino grocery store in Delaware is attracting online audiences and bands from far away with monthly concerts from diverse artists and genres.
·United States
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Total News Sources11
Leaning Left5Leaning Right2Center4Last UpdatedBias Distribution46% Left
Bias Distribution
- 46% of the sources lean Left
46% Left
L 46%
C 36%
R 18%
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