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A Large Chain of DIY Stores Is Introducing a New Concept
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2 Articles
OBI is moving away from the traditional DIY store model and testing a new way of building customer relationships. The first store in Poland to embrace the Customer Experience concept is the comprehensively modernized store in Piotrków Trybunalski. This is the beginning of changes that will set the direction for the entire chain.
OBI is introducing a new CX store concept to Poland. The chain has chosen a comprehensively modernized supermarket in Piotrków Trybunalski as its first location.
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