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A Decade at São João: O Boticário Strengthens Its Regional Strategy and Becomes the Festival’s Favorite Brand for the Second Consecutive Year
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A Decade at São João: O Boticário Strengthens Its Regional Strategy and Becomes the Festival’s Favorite Brand for the Second Consecutive Year
July 2026 – What began in 2017 as a cultural connection initiative has evolved into one of the most successful regional business strategies in Brazilian retail. For the second consecutive year, O Boticário has been recognized as the favorite beauty brand of São João celebrations in Brazil’s Northeast, according to a study conducted by Kantar, one of the world’s leading consumer insights and data consultancies. Conducted in June, the survey inter…
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