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A Company From a Braga-Based Group Launches "Nexus" to Help with Marketing and Sales.
Summary by O Minho
1 Articles
1 Articles
adn Digital Partner, part of the adn Group and recently integrated into the Bernardo da Costa Group, announced the launch of Nexus, a new proprietary platform designed to solve a recurring problem in B2B companies: the misalignment between marketing and sales. The solution is associated with a structured Account-Based Marketing (ABM) approach, a model already consolidated in other international markets, but still not consistently applied in Por…
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