A city in Spain is fighting waste on the streets. A campaign inspired by IKEA catalogs

Rzeczpospolita

A city in Spain is fighting waste on the streets. A campaign inspired by IKEA catalogs

The authorities of the Spanish town of Dénia, unable to cope with the enormous amount of old furniture thrown out by residents, decided to implement an unusual campaign called "Brutea". In its framework, posters were created, reminiscent of a Swedish furniture store IKEA. However, there are no tempting offers or attention-grabbing photos in it.