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9 Out of 10 Americans Plan to Travel in 2026. Here’s Where They Are Headed and Why

A Harris Poll shows 91% of Americans plan to travel in 2026, driven by family influence, media-inspired trips, and celebrations like Route 66’s centennial.

  • A Harris Poll on behalf of Marriott Bonvoy found 91% of Americans plan to travel next year, with nearly all expecting trips within the next six months, and almost half want to travel more.
  • Media and family-trend analyses reveal more than 7 in 10 parents involve kids in planning, called `kidfluence`, while 81% of Gen Z and Millennials plan trips around film and TV locations.
  • AAA projects more than 20 million Americans will cruise next year, with 72% sailing to the Caribbean, while Hilton data show 71% plan to drive, prioritizing comfort and short hotel stops.
  • Commercial offerings are selling out, with cities and private businesses reporting themed tours and hotels like the Four Seasons Hotel offering packages through June 2026, driven by media trends.
  • As the U.S. marks its 250th Anniversary and Route 66's centennial, experts predict a road-trip renaissance next year, with Brand USA and Caroline Beteta highlighting Route 66's historic role in connecting people.
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9 Out of 10 Americans Plan to Travel in 2026. Here’s Where They Are Headed and Why

A Harris Poll on behalf of Marriott Bonvoy reports that 91% of Americans plan to travel in 2026, with Longwoods data showing that nearly all of them are heading out in the next six months …

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CNHI News broke the news in United States on Wednesday, December 31, 2025.
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