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8 strategies to keep customers coming back to your business

UNITED STATES, JUL 7 – More than 80% of consumers said loyalty programs increase their purchase frequency, helping businesses secure recurring revenue through subscriptions and rewards, experts say.

  • In recent months, Shopify introduced eight customer retention strategies, including subscriptions and loyalty programs, as brands like Citizens of Soil and Liquid Death leverage experiential clubs and events to deepen customer loyalty.
  • Rising customer acquisition costs led Shopify to focus on loyalty programs, with data showing loyalty is cheaper and provides insights for product innovation.
  • Beyond initial wins, brands like P.F. Candle and Moment expand product lines and incorporate customer feedback to deepen loyalty and drive future revenue.
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Mason City Globe GazetteMason City Globe Gazette
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8 strategies to keep customers coming back to your business

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and community engagement.

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The Billings Gazette broke the news in Billings, United States on Monday, July 7, 2025.
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