7Up Debuts New Innovations as Part of Sensory-Focused Brand Campaign

7Up debuts new innovations as part of sensory-focused brand campaign

Keurig Dr Pepper’s 7Up brand has debuted several new flavour innovations as part of its new global brand platform, ‘Super Duper Refresher’.

7UP unveils Super Duper Refresher

DUBLIN – 7UP unveils Super Duper Refresher – a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP's role in delivering the perfect thirst-quenching sip. Through new product launches, creative campaigns and real-world experiences, 7UP is setting a new standard in functional refreshment –…

7UP unveils ‘thirst-quenching’ new brand platform

PepsiCo’s 7UP has unveiled a new global platform to showcase “the perfect thirst-quenching sip”. Titled ‘Super Duper Refresher’, the marketing drive builds upon the firm’s heritage. As part of the creative platform, the brand will unveil new product launches, campaigns and real-world experiences. Subscribe to Marketing Beat for free Sign up here to get the latest agency-related news sent straight to your inbox each morning Salman Butt, senior ma…