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7-Eleven Launches Limited-Time Korean Menu

The seven-episode series pairs menu items with limited-time discounts and loyalty offers as 7-Eleven expands Korean-inspired food options.

  • On Wednesday, Oct. 28, 2026, 7-Eleven launched the Flavors of Korea menu, introducing eight items including Bibigo Spicy Chicken Dumplings and Korean BBQ-style pizza at participating stores.
  • Brandon Brown, Senior Vice President of Fresh Foods and Beverages, stated the initiative aims to give customers new ways to explore Korean-inspired flavors close to home.
  • Offerings include Gochujang Boneless Wings for $5 and the Seoul Sweet Heat Chicken Sandwich at Raise the Roost, featuring gochujang, ginger, and garlic for sweet-savory balance.
  • To promote the launch, 7-Eleven debuted a seven-episode K-drama mini-series on Instagram and TikTok; director Danny Lee said "K-dramas run on heightened moments," making the series a natural fit.
  • Menu items remain available through Jan. 5, 2027, while 7Rewards and Speedy Rewards members receive a $1 Coke or Pepsi discount through Jan. 6, 2027 with qualifying purchases.
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7-Eleven launches limited-time Korean menu

7-Eleven is rolling out a limited-time Flavors of Korea menu, from gochujang wings to Korean BBQ pizza, plus a seven-episode K-drama series on social media.

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Adweek broke the news on Wednesday, October 28, 2026.
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