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7 brands not backing down from Pride this year

The brands are backing Pride with apparel, pop-ups and donations, including $400,000 from Abercrombie & Fitch and $150,000 from American Eagle.

Summary by The Advocate
Just a few years ago, rainbow logos and Pride products seemed ubiquitous among companies, even across industries. But as public opinion declines around LGBTQ+ rights and the LGBTQ+ community faces political attacks nationwide, many companies have retreated from once outspoken support for their queer customers.Still, several companies are holding firm in their support of the LGBTQ+ community this Pride Month. The Advocate has compiled a list of s…

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The Advocate broke the news in Los Angeles, United States on Friday, June 5, 2026.
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