"60 % of the Properties Are in the Red, a Large Number of Castles Are on Sale": the Testimony of Stéphane Derenoncourt, Major Figure of Wine in Bordeaux

Le Figaro

Lean Right

Factuality

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MAINTENANCE - Fall in demand, obsolescence of marketing and distribution tools, problems of image... Stéphane Derenoncourt, consultant and winemaker at Domaine de l'A, on the right bank of Bordeaux, delivers to Figaro his analysis of the current crisis in the vineyard, explains its causes and envisages exit routes.