60% of C-Suite Leaders Don’t Fully Understand Advertising’s Role

60% of C-suite leaders don’t fully understand advertising’s role

New Delhi: Marketers understand what makes advertising effective, but many are still struggling to put those principles into practice. A new report by WARC, The Multiplier Playbook, highlights eight key challenges, from weak C-suite alignment to siloed teams, that are stopping brands from balancing long-term brand-building with short-term performance marketing.   Spanning cultural, procedural, and structural misalignments, these barriers undermi…

Study: Most Marketers Struggle To Align Brand Strategy With C-Suite Priorities.

A new report from WARC and a coalition of advertising effectiveness firms says marketers continue to struggle to bridge the divide between brand-building and performance advertising, despite widespread agreement that combining the two approaches delivers stronger business results. The report,…

Eight major blockers prevent CMOs from closing the gap between brand and performance advertising to drive greater impact

90% of ads are not given time to “wear in” and achieve their full impact 60% of marketers say the role of advertising is not fully understood by the C-Suite 49% of organizations have siloed brand and performance teams, hindering integration Only 21% of marketers report advertising objectives alignment with C-Suite WARC, in partnership with Analytic Partners, BERA.ai, Prophet and System1, release The Multiplier Playbook – The CMO’s guide to integ…

60% of marketers say the role of advertising is not fully understood by the C-Suite: WARC

Mumbai: A new study released by WARC in partnership with Analytic Partners, BERA.ai, Prophet and System1 has identified eight major barriers preventing marketers from effectively integrating brand and performance advertising strategies to drive stronger business outcomes. The findings are outlined in The Multiplier Playbook – The CMO’s guide to integrating brand and performance, developed in collaboration with the Association of National Adverti…