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Rolex 24 Draws 180,000-Plus Spectators, Other Records
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Rolex 24 Draws 180,000-Plus Spectators, Other Records
Photo: Mike Levitt/IMSA IMSA opened its 2026 season with significant momentum at the 64th Rolex 24 at Daytona, posting gains across nearly every on‑ and off‑track metric. From TV viewership to digital engagement to record attendance at Daytona International Speedway, the event delivered several new milestones. Daytona International Speedway reported its highest-ever Rolex 24 attendance, drawing more than 180,000 fans over four days. On televisio…
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