58% of Consumers Say They Don't Care Whether a Product is a National Brand or Private Label. They Just Buy What They Need

58% of Consumers Say They Don't Care Whether a Product is a National Brand or Private Label. They Just Buy What They Need

New NIQ & World Data Lab report reveals how consumer polarization is redefining value, accelerating private label adoption, and reshaping competition on the shelf CHICAGO — As fast-moving consumer goods (FMCG) prices rose 26% globally between 2021 and 2025, consumers have become more deliberate about where they save and where they spend. NielsenIQ (NYSE: NIQ) […]

58% of Consumers Say They Don’t Care Whether a Product is a National Brand or Private Label. They Just Buy What They Need

New NIQ & World Data Lab report reveals how consumer polarization is redefining value, accelerating private label adoption, and reshaping competition on the shelfCHICAGO--(BUSINESS WIRE)--As fast-moving consumer goods (FMCG) prices rose 26% global... L'articolo 58% of Consumers Say They Don’t Care Whether a Product is a National Brand or Private Label. They Just Buy What They Need è un contenuto originale di 01net.

NIQ: 58% of consumers say they don't care whether a product is a national brand or private label

CHICAGO — As fast-moving consumer goods (FMCG) prices rose 26% globally between 2021 and 2025, consumers have become more deliberate about where they save and where they spend. NielsenIQ (NYSE: NIQ) has released new findings showing that private label is no longer viewed simply as a lower-cost substitute, but as a credible competitor across value, mainstream, and premium segments.The findings, published in NIQ’s latest report, A Tale of Two Cons…