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5 Digital Advertising Campaigns Transforming Cultural Habits
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Contributed: Spot Yape. Yape and 121 Latam recovered the banknote characters in Peru and incorporated them into digital payment records. Japan Railways, Volkswagen, IKEA and Honda moved habits and elements from the physical world to digital or hybrid experiences. The cases show a marketing strategy that part of the behaviors that already exist to create new forms of interaction with brands. Digital payments progressively reduce contact with coin…
·Mexico City, Mexico
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