Why Smart Brands Are Already Talking To Generation Alpha

Why Smart Brands Are Already Talking To Generation Alpha

While many brands are still trying to figure out how to authentically engage with Millennials and Gen Z, Ryan Nofal, Co-Managing Director of Penquin, a brand and communications agency, is urging marketers to shift their attention to the next wave of consumers: Generation Alpha.

5 Challenges We Need to Help Generation Alpha Face

Every generation faces challenges unique to them. Generation Alpha is the generation born between 2010 and 2024, whose parents are mostly millennials or younger Gen X. Among other Generation Alpha characteristics, they’ve grown up with smartphones and tablets, and they probably know more about technology than we do. The world they are navigating is far different from the one we grew up in, and that’s having some negative effects. If we are going…