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Menards' Iconic '11% Rebate' Program Reined In By Keith Ellison And Other Midwest Attorneys General

Menards will alter its 11% rebate program and pay $4.25 million to ten states after deceptive advertising and price gouging claims.

  • Minnesota-Led prosecutors filed the agreement Tuesday in Ramsey County District Court requiring Wisconsin-based Menards to pay $4.25 million and overhaul its 11% rebate program.
  • State investigators said Menards' frequent '11% OFF' ads falsely implied an immediate discount, with key limitations in small print and 'Rebates International' misrepresented as separate from Menards.
  • As part of the agreement, states will divide $4.25 million with Minnesota receiving $632,167.13, Wisconsin over $750,000, Illinois nearly $947,000, and Nebraska more than $231,000.
  • Negotiated by Minnesota with Illinois, Iowa and Wisconsin, the agreement resolves 2020 claims without Menards admitting wrongdoing, and Wisconsin Attorney General Josh Kaul said `Whether you're a big business or a small shop, ensuring that you are providing accurate representations to your customers is critical`.
  • Consumers across 10 states will see clearer disclosures and protections, as the settlement bars Menards from future price gouging during abnormal economic disruptions and improves rebate transparency.
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The Center Square broke the news in United States on Wednesday, December 17, 2025.
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