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Apple to launch next iPhone on September 9 in first major event under new CEO Ternus

Apple is expected to unveil the iPhone 18 Pro lineup and a foldable model, with new Apple Watch versions and software launch dates.

  • Apple officially scheduled its annual fall launch event for Wednesday, September 9, 2026, at the Apple Park campus in Cupertino, California. The event, titled "Surprise and shine," marks the first major product showcase under new CEO John Ternus.
  • CEO John Ternus will officially assume his role from current Apple CEO Tim Cook on September 1, eight days before the keynote. This transition marks a leadership shift for the Cupertino-based company.
  • Expected announcements include the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone, potentially named the iPhone Ultra. The company also plans to reveal the Apple Watch Series 12 and Apple Watch Ultra 4.
  • Livestreamed from the Steve Jobs Theater, the presentation kicks off at 10 a.m. Pacific Time. Global audiences can watch on Apple's website, YouTube, or via the Apple TV app.
  • Beyond new hardware, Apple will announce launch dates for iOS 27 and macOS Golden Gate. Rumored refreshes include the HomePod mini and Apple TV 4K.
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Everything Apple will reveal at iPhone launch – and the important thing it won’t

There will be one very notable absence from the upcoming ‘Surprise and Shine’ event

·London, United Kingdom
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Center

New Apple CEO John Ternus presents the Group's first folding smartphone, starting at the end of the year in retail, price starting at 2,200 euros.

·Kassel, Germany
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Reuters broke the news in London, United Kingdom on Wednesday, August 26, 2026.
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