US Skier Visits Fall Off a Cliff After the West’s Winter that Wasn’t

US skier visits fall off a cliff after the West’s winter that wasn’t

The winter that wasn’t wrecked visitation to U.S. ski areas, with 9 million fewer visits marking the second largest annual decline in visitation in the history of the resort industry. The National Ski Areas Association on Tuesday announced preliminary surveys showing the nation’s nearly 500 ski areas hosted around 52.6 million skier visits, which is down from 61.6 million visits in 2024-25, the second highest total on record.  The feast-to-famin…

Rocky Mountain skier visits fall to lowest level since pandemic season as warm winter weighs on Western resorts

The 2025-26 ski season delivered an estimated 52.6 million snowsports visits at U.S. ski areas, a 9.1% decline from the 10-year average and roughly 9 million fewer visits than the prior season, according to preliminary data released Tuesday by the National Ski Areas Association. The Rocky Mountain region, which includes Utah and Park City’s three resorts, led the country in visitation with 20.1 million visits. But the figure represents one of th…

2025-26 US Ski Season: 52.6M Visits & Key Stats

Some deep February turns at Jackson Hole. | Photo: Jackson Hole Mountain Resort Preliminary data from the National Ski Areas Association (NSAA) indicates that the 2025-26 US Ski season saw an estimated 52.6 million snowsports visits at US ski areas, representing a 9.1% decrease from the 10-year average, a decline of approximately 9 million visits from last season, and ranking 32nd out of 48 seasons on record. While challenging weather in the Wes…