$20 million upgrade of American Airlines Center brings big things

American Airlines Center Unveils New Video Board

Dallas’ American Airlines Center has a new video board. Representatives from the arena, the Dallas Stars, the Dallas Mavericks, and C/10 Media, the company responsible for creating the board, unveiled the new screen to the media during an official ceremony on Monday, displaying all its advanced features. “We wanted to accomplish two things with the new board,” Chief Operating Officer and General Manager of the American Airlines Center Dave Brown…

$20 million upgrade of American Airlines Center brings big things

Leadership from the Dallas Mavericks, Dallas Stars and American Airlines Center unveiled a larger-than-life video board on Tuesday. The new super-high resolution video board cost $10 million of the total $20 million spent on upgrading the downtown Dallas arena. Other upgrades included replacing all 19,134 seats, adding two other video boards, an exterior marquee display, enhanced sound  and a new roof. “The largest upgrade in the history of Amer…