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£1 Poundland rule they brought back to all UK stores after 'listening to customers'
Poundland will increase grocery items priced at £1 to 60% while adding £2 and £3 options to expand product range and meet cost pressures, the retailer said.
- Poundland will roll out £1, £2 and £3 grocery pricing across all UK stores in phases between now and September, shifting from a single-price to a simple price model with customer support, management said.
- Williams says the strict £1 rule limited product range and sent customers elsewhere, while Pepco put the group up for sale after government increases in national insurance and business rates , and a former Poundland director warned the brand had become confusing with multiple price points.
- Back in August, Poundland reintroduced a £1 rule during a major shake-up, raising the share of grocery items sold at £1 to 60 per cent.
- Williams says customers will back a simpler Poundland, which the company hopes will retain shoppers, as management argued broader price points reduce visits to rival stores.
- The timing of the rollout comes amid corporate restructuring and external criticism as Pepco put the group up for sale after cost increases, while public critics and a former Poundland director warn of confusion risks.
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