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Fifa scraps controversial World Cup investment plan

  • On Friday, FIFA President Gianni Infantino withdrew the FIFA Forward Enterprise plan, which would have sold a 20% stake in World Cup rights to private investors valued at $20 billion.
  • Earlier this week, reports revealed the secret FFE project, designed to create a commercial subsidiary managing World Cup broadcasting and sponsorship rights while FIFA retained 80% ownership.
  • UEFA, Europe's governing body, announced Thursday that its 55 members agreed to boycott the World Cup, calling the project "irresponsible and indefensible" and declaring "The World Cup is not for sale."
  • Senior adviser Carlos Cordeiro resigned Friday, stating he could not "stand by while FIFA considers selling a stake in the World Cup," while COO Kevin Lamour called the plan "the project of one person."
  • Thrive Capital, led by Joshua Kushner, was expected to lead the investor group; a source told CBS News on Tuesday that criticism of the firm's involvement was unjustified and unconnected to the Trump administration.
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Protests against plans to sell shares of the World Cup to private investors were massive. Now FIFA is backing away from the proposal. Gianni Infantino's position has been weakened - but he is still safe.

·Stockholm, Sweden
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udgtv broke the news on Friday, July 31, 2026.
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