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Overall, we’ve indexed 8 stories from yorcmo.com over the past 3 months.

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Top yorcmo.com News

The Great Exit Crisis: The Succession Planning Gap in Small Business

The Great Exit Crisis: The Succession Planning Gap in Small Business

Coverage: 2 sources

A wave of small business owners are nearing retirement, yet many lack a succession plan. Here’s why that’s a costly mistake—and how to avoid it.See the Story

Sherilyn Shackell: What really keeps 150 CMOs awake at night?

“What’s really keeping CMOs awake at night?” asked Sherilyn Shackell, founder of The Marketing Academy, as she challenged a packed room at the 2025 AANA RESET to reflect on the deeper tensions driving modern marketing leadership. Then, as any good leader does, she went straight to the source. Shackell put the question to 150 APAC Fellows from The Marketing Academy via their WhatsApp group, asking: “What are the top two or three things keeping yo…Australia · Australia See the Story

Moving beyond vanity metrics and maximising marketing ROI - Campaign Middle East

Panel 1 explored the challenge in distinguishing between vanity metrics and those that genuinely reflect marketing ROI and performance. In a landscape flooded with metrics, dashboards, and data, marketers must learn to identify what truly matters. Campaign Middle East hosted its second event of 2025, Campaign Breakfast Briefing: Talent and Technology 2025, at The Metropolitan […] The post Moving beyond vanity metrics and maximising marketing ROI…See the Story

The Expand, Enhance, Expire (3E Framework) for Successful Product Innovation

Product leaders often think about growth in a linear fashion — more features, more markets, more users. But true innovation requires a more strategic and...Read More The post The Expand, Enhance, Expire (3E Framework) for Successful Product Innovation appeared first on ISHIR | Software Development India. The post The Expand, Enhance, Expire (3E Framework) for Successful Product Innovation appeared first on Security Boulevard.India · India See the Story

Navigating the Paradox of Personalisation: Meeting Customer Expectations Amid Data Privacy and AI Concerns

For more than a decade now, customer experience has been central to many brands’ strategies as a strategic and competitive differentiator. As a result, you will […] The post Navigating the Paradox of Personalisation: Meeting Customer Expectations Amid Data Privacy and AI Concerns first appeared on Adrian Swinscoe.Artificial Intelligence See the Story

The Metrics That Actually Drive Growth

Discover how aligning sales and marketing teams with the right metrics (CAC, LTV, ROMI) drives growth and learn actionable strategies.Read Article

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